Become a Estimatty Pro!

Dear Estimatty Friends,

First off, a huge thank you for being part of the Estimatty family! 

It’s been an incredible ride over the past 12 months, and we couldn’t have gotten here without your support, feedback, and occasional cheerleading. 

Thanks to you, our estimator widget is now helping over 150 companies across the U.S. and Canada save time and close more deals.

Now, let’s talk about the future.

Cost per Lead (CPL) is up 45% in 2024.
As lead costs keep rising in 2024, we’ve been busy talking to users and listening to feedback to improve Estimatty’s ability to capture more leads more efficiently for less money.

Here are the current average prices in the US without Estimatty:

• Google Local Service Ads: $60 per call
• Google Ads: $34-$50 per lead 
• Meta Ads: $20-$35 per lead

Current Estimatty users see 25-30% less costs per lead due to the estimator’s simplicity and ease of use.

Now, it’s more important than ever to make every click count to stay competitive in 2024.

How does Estimatty help you reduce CPL?

Three things can reduce the CPL….

1. Make better marketing campaigns that convert more clicks to your website and get a quote or call you. (Reducing Cost Per Click)

2. Converting your website’s current free organic traffic into more lead forms completed without more ad spend.

3.  Capturing Lead’s true intent at the second they’re quoting your services. 

Here’s ACTUALLY how we reduce CPL

The most important of the three is capturing your leads’ intent. Yes, you heard right—we capture leads’ intent, so you and your sales teams know precisely who to focus on first and not waste time on leads that are not ready to buy.

Say goodbye to missed opportunities and hello to real insights into why they didn’t buy—no more guessing games!

Whenever a lead gets the price on your website, we ask them to take the next steps (we ask their intention).

With this data, you can prioritize hot leads and close them while they’re shopping for service:

Here are the three leads’ intents we capture: 

• Request a Call (hot lead):  This instantly notifies your sales team via email and text.
• Book Online Now: Lead is redirected to your booking page to convert.
• Just shopping around: The lead will be asked several questions to determine the reason for not moving forward.

Learn more on Leads’ Intent.

Estimatty now supports two different pricing models
Sometimes you don’t know which pricing model will get you more leads, now you can test between these two:

1. Computed (Price per square foot) – Recommended by Matty™
Price per square foot: Our square footage-based pricing algorithm will get you a spot—on price in seconds—no guesswork, just quick and easy estimates tailored to the job and the place’s condition. Get company PriceBook instantly.

2. Manual ( Excel to Estimatty)
Ready to ditch the Excel grind? Quickly transfer all your pricing and time info straight into Estimatty—because who wants to wrestle with spreadsheets when you can let Estimatty do the heavy lifting?

With two pricing models, you can experiment to see what clicks with your leads.
The result? More leads, more conversations, and more closed sales.
Learn more on Pricing Models.

Estimatty now allows you to include Add-ons:

One of our users said, ” We’re leaving money on the table!” I replied, “You’re right!”

For that reason, we’ve built an ADD-ON feature so you can now estimate the extra services you offer, increasing the average ticket sale.

In 2024 and entering 2025, companies that will succeed should focus on:

1. Reducing the Cost per Lead (CPL)
2. Lowering the Cost of Acquiring a Customer (CAC)
3. Creating better-paid campaigns for more Click-thru-Rates (CTR)
4. Training sales teams to be better at closing. 
5. Selling Add-on to increase average sale size.

What else is new on Estimatty?

We’re glad you asked!

Here’s what you can look forward to with Estimatty’s new paid features:

• Zapier Integration — Seamless Sync Leads to other CRMs:
  Estimatty plays nice with all the major Industry CRMs (Jobber, BookingKoala, HouseCallPro, MaidCentral, Zenmaid, and more), keeping your workflow smooth and hassle-free.
  
  There is no need to switch software or processes; Estimatty simply sits on top of your tech stack, sending all the lead data to your current stack.
  
  Got a favorite tool? No problem. Send your lead info straight to any software you use, and keep those marketing flows rolling without missing a beat.
  Learn more.
  
• Book Online Redirect:
  Using a CRM with a booking system? No problem! Estimatty seamlessly integrates—once customers get their estimate, they’re automatically redirected to your booking page so they can complete their booking.
  Learn more.
  
• Quick and Easy Update Pricing:
  Say goodbye to Excel headaches! Updating your pricing is now a breeze—faster, easier, and done in real-time with a few clicks. Need to bump up prices for the season or a special occasion? No problem!
  
  You can do it in seconds using a simple toggle button. It’s a total game-changer for your business! No more broken Excel formulas.
  Learn more.
  
• Happier and more confident Sales Team:
  Our new Price Book feature is like your secret weapon for closing leads every single time.
  
  Your sales team is going to thank you big time for this one because they DO NOT need to go into Excel and get a price while on sales calls.
  
  The Price Book shows all home configurations and sizes along with the pricing. Confidence in their voice leads to more closed jobs.
  Learn more.
  
• Exact Time Calculated for Each Job:
  Estimatty provides the right timing for each job so that you can plan and organize the schedule/routes like a total pro. 
  
  No more guesswork for your sales teams—just smooth, efficient scheduling every time because they can see how many hours and employees are needed to be assigned to the job. 
  Learn more.
  
• Add-ons:
  Easily list your extra services and seamlessly include them in every estimate.
  Upselling has never been this simple!
  Learn more.
  
• SMS Notifications:
  Keep your sales team in the loop with instant alerts whenever someone gets an estimate—no more missed opportunities! Learn more.
  
• Source of Traffic:
  Pinpoint exactly where your leads are coming from so you can double down on the channels that deliver results. Track leads’ sources from major ad platforms, such as Meta, Google, TikTok, and more.
  Learn more.
  
• Thank You Page:
  This will allow you to measure and track your paid ad lead conversions.
  Learn more.

We’re launching the Estimatty Home Cleaning Directory, the first-ever directory in The U.S. because we want better.

Lots of our users complain about lead generation sites, which usually provide low-quality leads. We’ve heard of this enough!

As the lead acquisition landscape continues to evolve, we’re also listing all companies on paid plans to Estimatty.com, the first-ever directory of cleaning services in the U.S.  that will organically help us get leads from the search engine and start creating a new source of leads when consumers are looking for cleaning services in your area.

This is in beta now. More details as we move to 2025.

Introducing Paid Plans for Growing Companies.

As we keep leveling up our features and services, the time has come for Estimatty to graduate from freebie status to a subscription-based model. Hey, even superheroes need to pay the bills, right?

But before we jump, I want to ensure you’re all set and ready to roll.

If you got any technical hiccups, formula headaches, or installation woes? We can help.

Register for a Live Training Session:

I (Juan) will be personally doing two live Zoom webinars to teach you how to set up and configure the estimator formulas and even teach you the best way to increase pricing in 2025; please register below:

– Sept 11th @ 4 pm ET (Register)
– Sept 25th @ 5 pm ET (Register)

Paid Plans go into effect on October 15th.

Heads up! Starting October 15th, Estimatty will officially begin charging for its services.

Why, you ask? So we can keep cranking out awesome new features, improving support, and ensuring our hosting stays top-notch to keep Estimatty as the go-to tool for capturing leads on your website.

So, what does this transition from free to paid look like? It’s pretty painless, I promise.

The next time you log into Estimatty, you’ll be prompted to pick a plan and enter your credit card info. Just follow the steps—it’s as easy as pie.

And don’t worry—your card will be processed securely through Stripe, so your credit card information is safe with us.

Start the Holiday Buying Season with a better “mouse trap.

Our paid plans start at just $99/month—practically pocket change for turning a single lead into a lifelong, loyal client.

Considering the current cost of leads on Google LSA is climbing north of $50 each, Estimatty is like a money-saving superhero for your company. 

Estimatty is a money-saving tool that can help you capture more leads from your traffic house cleaning website without waste. 

Our new features are designed to help you reduce your Cost Per Lead (CPL) by maximizing your website traffic and boosting your sales.

That’s a wrap for now, folks! Yeah, I know this email was a bit of a novel, but we wanted to make sure everything was crystal clear.

Thanks for sticking with us—we really appreciate you hanging in there!

If you think this email was a total flop, don’t hold back. Drop us a line at support@estimatty.com and let us know! We promise we can take it.